PayPal has consolidated its product line into a single program called PayPal Payments, that aims to change the method small businesses use to accept payments online, offline, from mobile.
The company lately took on industry beloved Square by introducing PayPal Here — a triangular dongle which plugs into the audio jack of mobile devices to accept payments.
Previously, businesses could select between 2 offerings: Standard or Pro. PayPal has introduced a new option, Advanced, that assists company owners who have less programming experience.
Every tier — Standard, Advanced, and Pro — provides a few of the same simple functions. Standard accounts are free, however, you are able to pay either $5 or $30 a month for more functionality. As an example, $5 allows customers to pay without ever exiting a website. For someone interested inside designing his or her own checkout pages, the $30 a month program would be the best option.
The success of mobile payments depends seriously on adoption, both from customers and company owners and this is absolutely a step in the right direction for PayPal. Although it’s too early to tell how effective mobile payments will be, small businesses — particularly those which have been utilizing PayPal’s internet products — will most likely benefit from the new products.