Twitter Auto-DMs: Are They Spam? | social media

  In April, Twitter made headlines for trying to address the growing spam problem on its platform by filing suit against companies utilizing the Twitter API to automate following and tweeting based on keywords. Questions have arisen surrounding automation tools that allow users to manage their Twitter account and what qualifies as spam. The process employed by the tools Twitter is targeting are similar to those used by many social media marketers. For example,...

How Whole Foods Succeeded at Marketing on @Pinterest #socialmedia

Pinterest is is gaining momentum and getting lots of buzz from both the tech world and the general public. When it comes to marketing, there is a lot of uncertainty about how it can best be leveraged. Nevertheless, several businesses have utilized the new social network to create a strong brand presence. One great example is Whole Foods Market, based in Austin, Texas. The supermarket chain, specializing in natural and organic foods, also promotes local,...

8 Companies With Great Facebook Timeline Cover Images

Facebook Timeline is the standard design for all brand and business Facebook Pages. There’s been extensive chatter regarding how the change impacts companies, nevertheless the general consensus is the addition of the cover photograph has the possiblity to be a big asset for graphic storytelling. Below are 8 businesses which have selected the cover photograph as a method to show off their products, their people plus their missions about Facebook. 1. The New York...

Corporations Favor Social Media, Blogging Declines

New research has found which more firms are forgoing blogging in favor of engaging with consumers from social media platforms like Facebook or Twitter. The Center for Marketing Research at the University of Massachusetts Dartmouth has studied the social media behavior of 7 of the best 25, an 28 of the best 100 firms within the 2011 Inc. 500 list. Its newest report has revealed that blogging has declined for the first-time amidst Inc 500 businesses. Just 37 % of...

Facebook Pages For Local Business Outperform Corporations

  Although engagement is still building Facebook Pages, a new study shows that it is in the companies best interest to maintain separate Pages for local stores or branches in addition to a main corporate Page. The study —  performed by Mainstay Salire — found that Facebook Pages for local branches of business create fives times more reach and engagement than corporate Pages. Mainstay Salire looked at 14 million interactions on Hearsay Social clients’...